Wine At Walmart?

Walmart has announced that on July 1, 2007, it will begin offering customers a new discount item - WalMart's own brand of wine.

The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2 - $5 range.

Wine connoisseurs may not be inclined to throw a bottle of WalMart brand into their shopping carts, but there is a market for inexpensive wine said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. She said: 'But the right name is important.' Customer surveys were conducted to determine the most attractive name for the WalMart wine brand. The top surveyed names in order of popularity were:


10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).